an archive

April 2015

Presentation of the Hybrid Lecture Player by the Hybrid Publishing Consortium at the annual Libre Graphics Meeting. An exploration of the Marshall McLuhan collection held at the McLuhan Salon in the Canadian Embassy, Berlin.

The Hybrid Publishing Consortium is pleased to announce the Hybrid Lecture Player, a new research publishing case study by the Lüneburg (Germany) based lab. It will be presented as part of the Libre Graphics Meeting on April 30, 2015, 13.20pm at the University of Toronto, Canada.

The Hybrid Lecture Player is part of a broader investigation on Traces on the Archive.
Traces refers to the users activity in the archive, highlighting the hidden parts of the archive, and the visitor’s journey through a collection. In addition to making multimedia content practically available through digital technologies, such as the Hybrid Lecture Player, the study also develops concepts that provide a variety of methods and examples of how to access and activate an archive.

This case study focuses on the long-running video documentation of an insightful lecture by the historian and curator Graham Larkin on McLuhan’s own experimental publishing and media practice, held at the Canadian Embassy in Berlin, 2011. The player unpacks the lecture’s sections to transform it into a hybrid lecture environment that reveals the knowledge contained in the video in exciting ways, encouraging users to watch it further and engage with the McLuhan archive.

Figure: Hybrid Lecture Player interface showing clipping of McLuhan in his office (left), Graham Larkin presentation video (right), presentation transcript full text (bottom left) and contextual link right of ‘Picnic in Space’ (bottom right).

Figure: Hybrid Lecture Player interface showing clipping of McLuhan in his office (left), Graham Larkin presentation video (right), presentation transcript full text (bottom left) and contextual link right of ‘Picnic in Space’ (bottom right).

The Hybrid Lecture Player brings together in a browser the original video recording alongside subtitles in multiple languages, the original slide show (containing 366 slides), and a prose version of the transcription. All features are synched with each other which allows for multiple ways into the lecture: via a menu of sections, through the essay, at random or from beginning to end. The goal is to make the original lecture comprehensible and engaging again, in a way that the respective video cannot and to further enhance the material by adding external resources referred to in the lecture. The viewer has the option to download the essay as multi-format publication.


About the Hybrid Publishing Consortium
This Case Study is a project by the Hybrid Publishing Consortium (HPC), a research project with a mission to support the development of open source software for public infrastructures in publishing. HPC pursues a model of digital interoperability, frameworks as opposed to platforms, that combines ISO standards with experimental approaches to dynamic publishing, using existing Open Source expert projects.
HPC develops concepts for new forms of access to information, and specializes within their research in Museums, Libraries and Archives publishing. HPC is part of the Hybrid Publishing Lab at the Centre for Digital Cultures, Leuphana University, Lüneburg, Germany and is funded by the EU and the German federal State of Lower Saxony.

Featured Technologies
A-machine – modular publishing software ecosystem by Hybrid Publishing Consortium (Universal Subtitles) – Open Source subtitle editor – Open Source smooth playback video and browser graphics and annimations (ideal for desktop and mobile HTML5)
Transpect – multi-format publishing transformation software from

Simon Worthington Concept, Project Lead
Christina Kral Concept, Project Manager
Graham Larkin Lecturer, slides, network in Canada, exchange
Daniel Jackson Tool developer
Loraine Further Interface Design
Johannes Amorosa Sysadmin
Annika Gieselmann Transcription v1
Baruch Gottlieb Associate Editor
Stephen Kovats Instigator

THANK YOU Baruch Gottlieb for proposing this lecture to use for this case study.
Special THANKS TO Andrea Boegner and the McLuhan Salon at the Canadian Embassy in Berlin for providing space, thought and materials in order to see this case study come into existence.

Christina Kral


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